Nothing in Max Goldberg's early life could have predicted the extraordinary heights he would one day reach.
Born into an ordinary family, Max showed an early interest in entrepreneurship, innovation, and finding opportunities where others saw none.
His remarkable journey began in the early 1990s, when he started manufacturing toe rings in his family garage. Operating under the brand name Max Toeberg, the young entrepreneur turned a modest fashion accessory business into an unexpected commercial success.
The profits from Max Toeberg provided the foundation for his future ventures, allowing him to explore increasingly ambitious industries and technologies.
Over the following decades, Goldberg expanded his interests into consumer electronics, advanced manufacturing, robotics, artificial intelligence, and eventually aerospace engineering.
What began as a small garage operation gradually evolved into Max Propulsion, a diversified technology company with a singular mission: to push the boundaries of human achievement.
Under Goldberg's leadership, Max Propulsion has continued to invest in groundbreaking research, innovative consumer products, and ambitious space exploration initiatives.
Despite his success, Max has never forgotten his humble beginnings. He frequently credits his early years in the fashion accessories industry with teaching him the importance of perseverance, creativity, and understanding what people truly want.
Today, Max Goldberg remains actively involved in shaping the company's long-term vision, firmly believing that humanity's greatest achievements are still ahead.
"Every great journey begins with a single step." — Max Goldberg
MAX PROPULSION Pushing Humanity Forward.
MAX PROPULSION / ROBOTIC PETS
Your New Best Friend Has Arrived.
At Max Propulsion, we believe everyone deserves a little companionship.
Introducing M.I.T.T.E.N.S., the next generation of robotic pets, bringing the joy of feline friendship into the modern home.
Powered by advanced artificial intelligence and our proprietary Emotional Bonding Technology™, M.I.T.T.E.N.S. learns your habits, recognizes your voice, responds to your emotions, and develops a personality that's uniquely its own.
From playful afternoons to quiet evenings on the sofa, M.I.T.T.E.N.S. delivers an incredibly lifelike experience without the responsibilities of traditional pet ownership.
No feeding. No litter boxes. No scratched furniture. And absolutely no unexpected veterinary bills.
Just endless affection, delightful companionship, and a loyal little friend who's always happy to see you.
The perfect pet for the perfect home.
M.I.T.T.E.N.S. — Real Love. Artificial Cat.
MAX PROPULSION Pushing Humanity Forward.
MAX PROPULSION / ARTIFICIAL INTELLIGENCE
Your Companion Beyond the Stars.
The future of humanity lies beyond Earth. And no one should have to face the unknown alone.
Developed by Max Propulsion, L.I.L.L.Y. is a next-generation artificial intelligence designed to accompany astronauts on humanity's most ambitious and dangerous missions.
More than a mission assistant, L.I.L.L.Y. is an integral member of the crew. Equipped with advanced analytical capabilities, an adaptive personality, and a deep understanding of human needs, she provides technical expertise, emotional support, and companionship in the most challenging environments imaginable.
From routine spacecraft operations to critical emergencies, L.I.L.L.Y. is always ready to help, ensuring that every crew member can focus on what matters most: pushing the boundaries of human exploration.
Because the greatest journeys aren't just about reaching new worlds.
They're about making sure we reach them together.
L.I.L.L.Y. — Wherever humanity goes, she'll be there.
MAX PROPULSION Pushing Humanity Forward.
MAX PROPULSION / SELF-HEATING FOOD
The World's First Sandwich That Takes Care of Itself.*
Hot food. Anywhere. Anytime.
At Max Propulsion, we believe that enjoying a delicious, hot meal shouldn't depend on having access to a kitchen, microwave, or electricity.
Introducing HotBite™, the revolutionary self-heating sandwich that brings convenience and innovation together in one delicious package.
Developed using advanced thermal technology inspired by our aerospace research, HotBite™ features a specially engineered, single-use heating system built directly into its packaging.
Simply pull the activation tab, allow the heating process to begin, and enjoy a deliciously warm sandwich in just minutes.
No batteries. No cables. No microwave. No preparation.
Whether you're at the office, traveling, exploring the outdoors, or simply too busy to stop, HotBite™ delivers a satisfying hot meal wherever life takes you.
With carefully selected ingredients, innovative packaging, and Max Propulsion's commitment to technological excellence, HotBite™ represents a bold new chapter in convenient dining.
Because the future of food shouldn't have to wait for a microwave.
HotBite™ — Pull. Heat. Eat.
MAX PROPULSION Pushing Humanity Forward.
*World-first claim based on internal Max Propulsion research.
